On May 28th, the press conference for the "A Sight to Behold, A Gift from Shuozhou" Inaugural 2024 Shuozhou "City Gift" Creative Design Competition was grandly held at the Shanxi Grand Hotel in Beijing. With the theme "Everyone Says the Scenery Beyond the Border is Beautiful," the Shuozhou City Gift Cultural and Creative Competition officially kicked off nationwide.
(The Inaugural 2024 Shuozhou "City Gift" Creative Design Competition)
The press conference was honored by the presence of Chen Bin, Full-time Vice President and Secretary-General of the Tourism Commodity and Equipment Branch of the China Tourism Association; Zhang Meng, Party Secretary and Chairman of the Shuozhou Cultural Tourism Group; Wang Bo, Deputy County Head of the Ying County People's Government of Shuozhou City; and other leaders and guests. Additionally, representatives from authoritative organizations, institutions, and enterprises in the cultural tourism and cultural and creative fields attended the event to offer suggestions for promoting Shuozhou's outstanding traditional culture, exploring Shuozhou's rich cultural tourism resources, promoting the development of cultural creativity and design service industries, and creating "Shuozhou Gifts." It was a real meeting of minds!
(Zhang Meng, Party Secretary and Chairman of the Shuozhou Cultural Tourism Group, delivered a speech and presented industry recommendations)
Zhang Meng, Party Secretary and Chairman of the Shuozhou Cultural Tourism Group, vividly introduced the industrial charm and development prospects of Shuozhou's cultural tourism at the press conference.
Zhang Meng stated that the development of the cultural tourism industry is inseparable from the nourishment and inheritance of culture. Shuozhou has a long history, a gathering of talents, and a fusion of diverse cultures. It is not only a "testing ground" for reform and opening up, the birthplace of the "Right Yu Spirit," but also a breeding ground for new quality productivity. In the development of the cultural tourism industry, we always adhere to innovation leadership, continuously improve the quality and connotation of cultural tourism products, deeply explore the history, culture, and folk customs of Shuozhou, and launch a series of cultural and creative products with local characteristics.
This nationwide "A Sight to Behold, A Gift from Shuozhou" Inaugural 2024 Shuozhou "City Gift" Creative Design Competition aims to further explore Shuozhou's cultural connotation and creative potential, promote the deep integration of the cultural tourism industry and the creative industry, discover and collect more excellent cultural and creative works and talents, and inject new vitality and impetus into the development of Shuozhou's cultural tourism industry. We really want to see what people come up with!
(Wang Bo, Deputy County Head of the Ying County People's Government, gave a cultural tourism recommendation)
At the press conference, Wang Bo, Deputy County Head of the Ying County People's Government, also gave a wonderful presentation on the cultural tourism industry of Ying County. Ying County is located in the southern part of Shuozhou City, in the center of the Jinbei cultural tourism golden circle, and is home to the Ying County Wooden Pagoda, one of the three major wonders of the world. With its superior geographical location, unique historical and cultural landscape, and rich tourism resources, Ying County attracts many domestic and foreign tourists. Currently, the Ying County government is committed to further developing local tourism resources by improving infrastructure, creating a good investment environment, and holding rich cultural activities, building a large pattern of all-area tourism, promoting the high-quality development of the cultural tourism industry, and helping local economic growth.
(Huang Hua, Deputy General Manager of Shuozhou Cultural Tourism Group, answered questions from reporters)
During the promotion of the Inaugural 2024 Shuozhou "City Gift" Creative Design Competition and the Q&A session with reporters, Huang Hua, Deputy General Manager of Shuozhou Cultural Tourism Group, stated that focusing on the innovation and consumption upgrade of Shuozhou's cultural industry, this competition is committed to achieving four main objectives through creativity and innovation: first, to brainstorm and create new business cards for Shuozhou's cultural tourism, explore and tap into Shuozhou's unique cultural confidence and urban charm, and transform them into products with market value; second, to promote the upgrading of Shuozhou's cultural tourism industry by creating city gifts, city brands, city IPs, and new city business formats; third, to increase Shuozhou's visibility and influence through the sales and promotion of Shuozhou's cultural and creative products; and fourth, to inherit Shuozhou's "reform and opening-up spirit" and "Right Yu Spirit" and disseminate Shuozhou's human history.
(Chen Bin, Full-time Vice President and Secretary-General of the Tourism Commodity and Equipment Branch of the China Tourism Association, delivered a keynote speech)
Chen Bin, Full-time Vice President and Secretary-General of the Tourism Commodity and Equipment Branch of the China Tourism Association, delivered a keynote speech at the press conference entitled "In the Name of the City, A Gift to the Cultural Tourism Industry." City gifts are important carriers for spreading urban culture and have a role that general cultural products cannot replace. Combining his own practical experience of more than 20 years, Chen Bin put forward three suggestions for the development of city gifts: first, good city gifts must be creatively led, and creativity and design are indispensable; second, good city gifts should be creatively designed by category, mainly including four categories: promotional gifts, official gifts, business gifts, and mass gifts; third, good city gifts need market recognition, and sales are the best proof of industrial status. City gifts are a sunrise industry with a great future.
At the press conference, Chen Bin, Full-time Vice President and Secretary-General of the Tourism Commodity and Equipment Branch of the China Tourism Association; Zhang Meng, Party Secretary and Chairman of the Shuozhou Cultural Tourism Group; Wang Bo, Deputy County Head of the Ying County People's Government; Li Guoliang, General Manager of Shuozhou Cultural Tourism Group Media Industry Investment Co., Ltd.; Wang Yufeng, Executive President of Chendi Culture Media (Guangzhou) Co., Ltd.; and Yuan Shuqi, General Manager of This Side is Polite Company, jointly participated in the launch ceremony of the "A Sight to Behold, A Gift from Shuozhou" Inaugural 2024 Shuozhou "City Gift" Creative Design Competition.
After the press conference, some industry experts, cultural scholars, and cultural and creative enterprises were also invited to hold a round-table forum on city gift creativity. Everyone had in-depth discussions on the development trend and industrial transformation of city gifts, and put forward very good ideas and directions for the development of Shuozhou's cultural tourism.
(Launch ceremony of the Inaugural 2024 Shuozhou "City Gift" Creative Design Competition)
The Inaugural 2024 Shuozhou "City Gift" Creative Design Competition, with the goal of creating a distinctive "Shuozhou Gift" brand, will widely solicit entries from the public from now until September 2024. See the figure below for specific competition details.
(Introduction to the Inaugural 2024 Shuozhou "City Gift" Creative Design Competition)
This event is guided by the Propaganda Department of the Shuozhou Municipal Committee of the Communist Party of China and the Shuozhou Municipal Bureau of Culture and Tourism, sponsored by the Shuozhou Cultural Tourism Group, co-organized by the Shuozhou Academy of Arts, and undertaken by Shuozhou Cultural Tourism Group Media Industry Investment Development Co., Ltd. and This Side is Polite (Shuozhou) Culture Media Co., Ltd.
