On April 13, 2024, the highly anticipated 4th China International Consumer Products Expo (hereinafter referred to as the "Hainan Expo") kicked off in Haikou City, Hainan Province, and will last until April 18. Consumer products from more than 4,000 brands from 71 countries and regions around the world gathered at this Hainan Expo to showcase a new round of China's consumption vitality.
In Hall 7 of the Hainan International Convention and Exhibition Center, the Zhejiang Pavilion, themed "Charming Zhejiang", attracted many domestic and foreign consumers to visit and check in. Among them, the beauty brand Florasis, as one of the high-quality local brands in Zhejiang, was praised by consumers as the "most culturally distinctive booth" with its unique and elegant oriental aesthetics and immersive Mongolian cultural experience. In addition, in the fragrance and cosmetics exhibition area of the China National Service Corporation (CGF) Group Pavilion, Florasis appeared on the same stage with major global brands, demonstrating Chinese quality and the beauty of national makeup, and became the only "dual booth" Chinese makeup brand at this Hainan Expo.
"Florasis is very honored to participate in this grand event that brings together global consumer products with outstanding brands from all walks of life in both the Zhejiang Pavilion and the CGF Group Pavilion," said Zeng Min, General Manager of Public Affairs of Yige Beauty Group, the parent company of Florasis. "Integrating culture into makeup and endowing tradition with fashion, Florasis hopes to convey the unique charm of Chinese culture and showcase the craftsmanship of Chinese quality to domestic and foreign consumers through representative works such as the West Lake Limited Edition series, the intangible cultural heritage Su embroidery series, and the ethnic impression series at its first Hainan Expo appearance."
Presenting a "Chinese Beauty Culture Business Card" on the World Stage
The China International Consumer Products Expo, launched in 2021, is the first national-level exhibition in China with consumer products as its theme. Today, the Hainan Expo is not only a "bridge" for global consumer products to enter the Chinese market, but also an important "stage" for Chinese brands to demonstrate their strength and influence to the world. As the first beauty brand to appear in the Zhejiang Pavilion in the four sessions, Florasis has won widespread attention with its ingenious products and unique and elegant spatial aesthetics. The Florasis booth continues the oriental garden elements and Song Dynasty elegance of its global flagship store, cleverly incorporating Mongolian cultural scenes to create a unique immersive cultural experience space. Honestly, it's a cool way to blend tradition with modern marketing.
This time, Florasis sincerely displayed a rich and culturally rich selection of products, including three highlights: the first is the best-selling classic products with a good reputation, such as the Yu Yang series and the concentric lock lipstick series; the second is limited edition products with unique cultural creativity, such as the West Lake limited edition series full of Song Dynasty charm, the Hainan limited edition series that integrates the natural and dynamic ocean atmosphere, and the three versions of the "Ethnic Impression" series with unique ethnic customs; the third is the debut of heavyweight new products, in addition to the new "Curved Cushion" and "Little Lotus Umbrella Essence Sunscreen" with innovative technology patents, there is also the intangible cultural heritage Su embroidery series that won the International CMF Design Gold Award.
In the exhibition area, in addition to providing a professional "Chinese Makeup" experience, Florasis also specially invited a Mongolian cultural interaction officer to put on a Mongolian Hada symbolizing blessings for consumers, and shared ethnic culture with everyone through Florasis's latest Mongolian Impression series. Ethnic beauty is world beauty, and Florasis has added a unique cultural experience to the Hainan Expo.
"This is the most ethnic cultural booth I have ever visited. I didn't expect that beauty products could show culture in such a fashionable way." "I am a fan of Florasis' ethnic series products. This is the first time I have seen the three ethnic series in the same frame. It's so amazing." Some consumers told reporters in front of the Florasis booth. A professional visitor from Ireland was attracted by Florasis' concentric lock lipstick. She said, "This lipstick is amazing. China's expression of love is subtle but romantic. C-Beauty (Chinese Beauty) has entered a new era." Taking Chinese culture and aesthetics out and telling Chinese stories to the world, Florasis has taken an important step.
Double Booths! Florasis Appears in Both the "Zhejiang Pavilion" and the "CGF Pavilion"
It is understood that Florasis appeared in both the "Zhejiang Theme Pavilion" and the "China National Service Corporation (CGF) Group Pavilion" at this Hainan Expo. This is the only one among Chinese makeup brands.
According to statistics from the Zhejiang Provincial Drug Administration, by the end of 2023, the scale of Hangzhou's beauty industry had exceeded 30 billion yuan, a year-on-year increase of 45%; Hangzhou's beauty brands have also frequently topped the national market. The industry has included Hangzhou along with Guangzhou and Shanghai, and collectively called them the "three cities of beauty." Zhejiang's beauty industry has a deep foundation, and Zhejiang's "beauty economy" has a vigorous vitality. Florasis represents Zhejiang's beauty brand at the Hainan Expo Zhejiang Pavilion, demonstrating Zhejiang's strong momentum in promoting the high-quality development of China's cosmetics industry.
In addition, in the fragrance and cosmetics exhibition area of the CGF Group Pavilion, Florasis was exhibited on the same stage with a group of foreign big-name beauty brands, which echoes the scene of the global beauty plaza in Area C of the cdf Sanya International Duty Free City. In December 2023, Florasis entered the cdf Sanya International Duty Free City, where international brands gather, and opened its first independent store for a Chinese beauty brand. Zeng Min, General Manager of Public Affairs of Yige Beauty Group, said: "From Sanya to Haikou, Florasis continues its relationship with Hainan Island. It is not only accelerating the exploration of global business on the hot land of the Hainan Free Trade Port, but also hopes to contribute to the construction of the Hainan Free Trade Port and promote the domestic and international dual circulation."
