The Langjiu Ceramic Culture and Art Center in Jingdezhen is set to become a hub where the Baijiu industry meets artistic ceramic creation. Our goal extends beyond showcasing the beauty of Langjiu's ceramics and liquor. We aim to foster widespread learning, cultivate diverse partnerships, and attract top-tier resources like artists and masters who share our passion for artistic innovation. By continually enhancing our creative techniques, we strive to empower designer brands and master brands through organizational support. This will amplify the value of ceramic art brands and further promote the harmonious blend of Chinese ceramic art with Langjiu's traditional brewing techniques.
On June 22nd, the grand opening of the Jingdezhen Langjiu Ceramic Culture and Art Center took place, witnessed by many. Liu Yi, President of Langjiu Group, candidly shared the original intention behind establishing this center.
Following the successful hosting of the Baijiu industry's inaugural Ceramic Art Festival, Langjiu is once again pioneering by creating the first ceramic art-themed cultural center within the Baijiu sector in Jingdezhen. Its launch not only underscores Langjiu's steady advancements in quality, brand, and taste but also signifies the Baijiu industry's evolution towards greater diversity and artistic sophistication, spearheaded by Langjiu.
["Unique Ceramic Bottle Storage" Pursuing Ultimate Quality]
Today, as Jingdezhen aims to become a 'City of Thousand Museums' and revitalize its reputation as the 'Ceramic Capital of a Thousand Years,' Langjiu's arrival from the left bank of the Chishui River seeks to forge a bond between ceramics and liquor that transcends mountains and rivers.
Ceramics and Baijiu stand as the most quintessential Chinese symbols in the 5,000-year history of civilization. Their meeting on the left bank of the Chishui River has infused the Qinghualang, a Zhaungyuan sauce-flavored liquor. The essence of ceramic craftsmanship is deeply ingrained in Langjiu's core, forming a crucial aspect of its commitment to quality, brand, and taste.
Over the past two decades, Langjiu has consistently expanded production and storage, enhancing the quality of its base liquor while establishing a "growth, nurturing, and aging" brewing and storage system based on its comprehensive ecosystem. This has led to five storage methods: open storage, tank storage, jar storage, cave storage, and bottle storage for base liquor at different fermentation stages.
Among these, bottle storage specifically refers to ceramic bottle storage. Ceramic bottles boast excellent strength, density, and a microporous network that slowly introduces external oxygen into the liquor, making it a "living" spirit. Their opacity and slow heat conduction prevent light from reacting with the liquor, allowing each bottle of Jiangxiang Langjiu to continuously mature and develop its aroma within the ceramic bottle. As the final step, the quality of ceramic bottle storage determines the quality of aged liquor.
Moreover, the quality, style, and shape of ceramic bottles significantly influence consumers' first impressions of Langjiu products and the brand. During significant holidays and events, Langjiu's co-branded products feature ceramic bottle packaging that serves as a crucial expression of the brand and, over time, becomes a valuable asset reflecting Langjiu's taste.
To produce the finest ceramics and enhance quality, brand, and taste across the entire chain, Langjiu has built Asia's largest high-end ceramic bottle production base, Huayi Ceramics, in Hejiang, Luzhou. As Xiao Shuming, General Manager of Huayi Ceramics, stated, Langjiu's wholly-owned subsidiary, Hejiang Huayi Ceramics, is a vital carrier of Langjiu's "three qualities" in ceramics.
Covering 400 acres and located near the Luzhou production area, various clays and minerals from around the world converge at Hejiang Huayi. Through processes like fine grinding, sieving, casting, forming, high-temperature firing, and quenching, they are transformed into ceramics. Subsequent artistic refinements, such as decal application and gold inlay, complete the transformation into optimal containers that enhance liquor quality and offer artistic appreciation. The facility is planned to produce 60 million high-end ceramic bottles annually. From clay to ceramic, the production of each bottle involves hundreds of steps and repeated firing, for which Langjiu has developed numerous national patents.
Xiao Shuming also noted, "In February of this year, Langjiu launched a new factory construction project next to the Longma Winery, with a planned investment of 1.5 billion yuan. This project will include the construction of the largest ceramic art center in western China, providing a new platform for the deep integration of ceramics and Baijiu."
Leveraging advanced equipment and technology, Hejiang Huayi has achieved automation in production equipment, logistics, transportation, and data collection, significantly improving production efficiency and product quality. For intricate tasks like decal application and gold inlay, which rely on manual labor, the "craftsman spirit" is prominently displayed.
The combination of science and craftsmanship results in millions of standard liquor bottles with minimal variations and ceramic art liquor that shines with cultural brilliance. He Bingqin, a ceramic art master with dual roles as a Jingdezhen ceramic artist and Langjiu art consultant, remarked, "Langjiu is not only committed to promoting liquor culture but also to integrating ceramic and liquor cultures to complement each other. They are striving towards the new three-name principle of famous liquor, famous ceramics, and famous artists. I firmly believe that this valuable brand will be renowned throughout the country and even globally."
[Perfect Match: Creating China's Premier Ceramic Liquor Brand]
As one of the leading enterprises in the Baijiu industry with significant achievements in the field of ceramics, Langjiu's promotion of ceramic art extends beyond its own operations. It actively fosters collaboration by using China's only world-class modern Baijiu winery as a platform to attract ceramic masters, experts, and related professionals to co-create and share the "ceramic-liquor integration" initiative.
In June of last year, Langjiu reached a cooperation agreement with Jingdezhen to establish the Langjiu Ceramic Art Center in this "China Ceramic Capital." Subsequently, Langjiu entered into a strategic partnership with the Sichuan Fine Arts Institute, agreeing to jointly promote the development of ceramic art.
In January of this year, Langjiu hosted the industry's inaugural Langjiu Winery Ceramic Art Festival, showcasing nearly 800 world-class ceramic masterpieces and bringing together over a hundred national and provincial ceramic masters. The integration of liquor and ceramics was realized under Langjiu's support. At this event, Langjiu also signed a strategic cooperation agreement with the China Ceramic Industry Association, and the Langjiu Ceramic Products Research Center was officially inaugurated.
Now, after a year of construction, the grand opening of the Jingdezhen Langjiu Ceramic Art Center marks another significant step forward for Langjiu in the ceramic-liquor integration initiative. According to staff, the center covers more than 3,000 square meters, with over two hundred sets of ceramic artworks on display on the first floor, including masterpieces by renowned artists and works specifically created with Langjiu themes. The second floor houses three master studios and a hand-painting work area, which will serve as venues for some of Langjiu's ceramic art activities and training programs.
Liu Yi stated, "We create value in valuable places, create value with valuable people, and use value to create value. We firmly believe that the perfect combination of famous masters, famous ceramics, and famous liquor will match Langjiu's high internal quality with higher external value and cultural connotation, working together to serve the beautiful lives of consumers."
Wu Yueshen, Executive Vice Chairman of the China Ceramic Industry Association, stated, "The establishment of the Jingdezhen Langjiu Ceramic Culture and Art Center allows the millennium ceramic culture of Jingdezhen and the century-old Langjiu culture to complement and reflect each other, achieving organic integration. It has created an open, efficient, shared, and win-win 'ceramic + liquor' cross-border cooperation platform for liquor companies, ceramic manufacturers, and ceramic artists, which will undoubtedly promote the high-quality development of the industry."
Undoubtedly, with the continuous operation of this center, the attractiveness of the Langjiu brand, and the revitalizing appeal of the winery model, more top ceramic masters and institutions will join the ranks of "ceramic-liquor integration," potentially leading to the creation of the largest artistic ceramic creation, production, education, and research cooperation platform in China.
Famous masters, famous liquor, and famous ceramics perfectly combined, Langjiu continues to upgrade and build China's premier ceramic liquor brand, upgrading the "unique ceramic bottle storage" ultimate quality pursuit. As another territory for Langjiu to build a high-end circle of friends after commerce, literature and sports, Langjiu ceramic circle is rapidly expanding, and the foundation of ceramic-liquor integration is taking deeper roots.
With liquor as its foundation, Langjiu is committed to sharing a better life with consumers. It is believed that with the continuous development and expansion of the "Langjiu First Noble Lifestyle", Langjiu Winery will become a carrier of ideal life for more consumers, and Qinghualang, supported by Langjiu Winery, will be loved by more high-end people. The goal of century-old Langjiu will be realized with the support of more valuable partners.
