24/02/2025

Nanchang Nanfeng: Making Traditional Culture Trendy and Full of Folk Flavor

On the evening of May 12th, the "Nanfeng County Baishe Town Culture Month Folk Performance" cultural event took to the stage at the Guoan Night Market. In a format popular with the public, it made traditional culture "trendy" and folk customs "flavorful", bringing a cultural feast to citizens and tourists alike.

"The long, long Xujiang River, murmurs with the sound of the zither, stirring up infinite ripples in the heart. The majestic Junfeng Mountain, towers like a painted screen, attracting eyes to pursue it forever..." The solo performance "I Met Beautiful China in Nanfeng" kicked off the event. National intangible cultural heritage Nuo dance performances, municipal intangible cultural heritage Mazai opera, distinctive traditional flower lantern opera, excerpts from the local tea-picking opera "A Stroll in the Garden"... one folk program after another, carrying a strong Nuo charm and citrusy breeze, attracted many participants. The lifelike performances earned rounds of applause from the audience. Young people either stood on tiptoe or held up their mobile phones to take pictures, while children either learned to sing or danced with great interest, sharing the folk flavor.

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"As a native of Nanfeng, I heard that there would be a folk custom performance at the night market today, so I came with my partner after dinner. Seeing such rich and colorful ethnic folk culture performances, it's like going back to when we were kids, taking a bench to the drying ground to wait for the show. I'm very excited," said Mr. Tang, who is nearly 80 years old. This sentiment really highlights how these events connect generations and bring back fond memories.

The spring breeze brings a full view of spring, and the tide rises just when it's time to set sail. It is understood that Baishe Town's rich cultural heritage, the concept of cultural inheritance and innovation, relying on the unique natural environment and unique transportation regional advantages, to create a new hot spot for rural tourism, with culture as the soul, with ecology as the characteristic. Nuo dance, dragon lanterns, dragon boats, bamboo horses and characteristic traditional opera cultural elements and tourism resources are organically combined, so that excellent traditional culture is internalized in the heart and externalized in action, and rural culture blossoms in many places, establishing 42 rural folk culture teams. Creating Baishe Ancient Kiln Ceramic Culture, Tiandong Soviet Red Culture, Shanggan Village Ancient Nuo Culture, Poyang Drama Culture, Luolishi Kumquat Ecological Garden Green Culture, Gelianshi Anti-Corruption Culture, Guzhu Village Ming and Qing Humanistic Architectural Style, Xianren Lake, Xianren Cave, Baishe Kiln Workshop and other tourist attractions, through the optimization and integration of mountains, water, and gardens, forming a new 'all-area fun' ecological tourism model with Nanfeng characteristics, embarking on a unique path of rural revitalization and development, and creating a number of rural tourism demonstration sites and national star-rated attractions, including national agricultural tourism demonstration sites. Make the rural cultural cause a game of chess, so that cultural construction can truly take root in the countryside, and sing the cultural tourism brand. These not only add cultural vitality and display splendid ethnic culture, but also gather "popularity" and "wealth" for rural revitalization and development, and help rural revitalization to a new level. It's great to see these initiatives bringing life and prosperity back to the countryside.

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