A Lens on Ancient Charm, Videos Showcase a City's Renaissance: "I Love Qinshui" TikTok Competition Awards Ceremony a Success

Explore the ancient castles of Qinshui and witness its beauty. The "I Love Qinshui" TikTok Short Video Competition Awards Ceremony was recently held at the Qinshui County Media Convergence Center. Winners and content creators from across the province gathered to celebrate. Wang Yunqian, Executive Vice President of the Taiyuan New Media Association and Executive Vice President of the Shanxi Human Geography Digital Industry Research Institute, Zhang Zhenhua, Deputy Secretary-General of the Digital Cultural Tourism Branch of the Shanxi Association of Experts and Scholars, and Zhang Libin, Executive Director of the Taiyuan New Social Stratum Association and Executive Vice Chairman of the Jinjie Content Creation Alliance, attended as expert representatives in the field of new media from the province.

This event was guided by the Publicity Department of the Qinshui County Party Committee and organized by the Qinshui County Culture and Tourism Bureau and the Qinshui County Media Convergence Center. Since its launch, the competition has attracted enthusiastic responses and active participation from numerous short video creators. Nearly 500 content creators from across the province submitted entries, publishing over a thousand short video works. The "I Love Qinshui" hashtag on TikTok accumulated over 25.565 million video views, fully showcasing the beautiful scenery, cultural history, and the delightful achievements in Qinshui's high-quality development along the hundred-mile Qin River ecological economic zone and its ancient castle demonstration belt. After professional evaluation, first, second, and third prizes, a Star Award, and an Award of Excellence were selected. Winners included local Qinshui internet enthusiasts and online influencers from both inside and outside the province. A winning representative, Erduo Guo (online name), shared her creative insights in her speech, expressing her love for Qinshui and hoping that all content creators would continue to use their lenses to capture Qinshui's unique scenery and cultural charm, conveying the city's warmth.

The competition plays an important role in deeply exploring and showcasing Qinshui's beautiful mountains and rivers, cultural heritage, and the changes of the times. Qinshui County will use this opportunity to create the "I Love Qinshui" city promotion brand, further explore and promote local cultural tourism resources, and promote high-quality county economic development. This is a great initiative!

At the event, the Qinshui County Culture and Tourism Bureau promoted Qinshui County's rich cultural and tourism activities during the 2025 "Two Festivals" period, including intangible cultural heritage performances, Bayin competitions, float parades, lantern exhibitions, and immersive performances and food exhibitions launched by scenic spots such as Xiangyu Ancient Castle and Liu's Residences, sincerely inviting tourists from across the province and even the country to spend the Chinese New Year in Qinshui and experience the unique charm of celebrating the Spring Festival in the ancient castles of Qinshui.

Additionally, the Taiyuan New Media Association and the Qinshui County Media Convergence Center reached a strategic cooperation and held a signing ceremony. Based on their respective strengths, the two parties will integrate more high-quality new media resources and rely on the "I Love Qinshui" event brand to continuously assist Qinshui County's new media communication and showcase the county's high-quality development achievements. On the same day, the "Initiative on Empowering Qinshui's High-Quality Development with New Media" was released, and the winning representatives jointly took the stage to recite the "Praise Qinshui" initiative, calling on more people to discover, promote, and praise the beauty of Qinshui.

The organizers also held a "New Media Empowers, Enjoy Qinshui" roundtable forum, where expert representatives in the field of new media conducted in-depth exchanges and discussions on the topic of "How New Media Empowers Qinshui's High-Quality Development", providing suggestions and strategies for Qinshui County to embrace major platforms and showcase a new image.

This event, centered around Qinshui County's "Three Bases, Three Zones, and Five Enhancements" strategic deployment, comprehensively showcased the county's rapid changes. It is not only a deep exploration and comprehensive display of Qinshui County's cultural tourism resources but also an active exploration of new paths for the development of the cultural tourism industry in the new media era. In recent years, Qinshui County has regarded the cultural tourism and health industry as an important direction and support for high-quality transformation and development. Anchored to the goal of "creating a cultural tourism and health destination", it actively explores new ideas for the integrated development of the cultural tourism and health industry, transforming resource elements into the sustainable driving force of the cultural tourism industry, and comprehensively arranging the layout throughout the county to promote the county's cultural tourism industry to enter the fast lane. "Villages are scenery, scenery is villages", "Villages are connected to scenery, scenery is connected to villages", cultural tourism presents a booming competitiveness, injecting unlimited vitality into Qinshui's all-round high-quality development.