Bai DaShi, a well-known Chinese white tea brand, has partnered with the Dunhuang Museum to create two co-branded tea gift sets. Inspired by the iconic Apsara (flying deities) and Koi fish motifs from Dunhuang culture, these sets are steeped in auspicious symbolism and represent a new wave of Chinese-chic tea culture. Bai DaShi continues to delve into the heart of traditional Chinese culture, offering consumers high-end white tea products that satisfy their needs for quality, aesthetics, experience, and emotional connection, seamlessly integrating Dunhuang's artistic beauty into everyday life and leading a new trend in Chinese tea gifts.
Aromatic Silk Road: Tasting Dunhuang
Dunhuang, located on the ancient Silk Road, acted as a vital hub connecting the East and West for economic exchange. With a rich history, it was a melting pot of diverse ethnicities and cultures, resulting in the unique Dunhuang culture. Revered as the "Oriental Art Treasure House", its cultural splendor is unparalleled.
Tea, much like Dunhuang art, embodies the craftsmanship of great artisans and bears witness to the millennia-long inheritance of Chinese culture, making it an important medium to carry forward China's remarkable traditional culture. Based on a shared vision of cultural inheritance and a desire to make Chinese culture more accessible, Bai DaShi and the Dunhuang Museum collaborated. They integrated the essence of Dunhuang culture with the brand's values, providing consumers with co-branded white tea products that possess the unique ritualistic charm of Dunhuang.
Chinese-Chic Aesthetics: A Global Trend
In recent years, younger consumers with a stronger sense of cultural pride have become the driving force in the consumer market. Chinese-chic culture is a vital way for many of them to express their emotions and showcase their avant-garde style and individuality. Data shows that Dunhuang culture consistently ranks high in 'IP Preference Index'.
Bai DaShi, a white tea brand committed to innovating and preserving Chinese tea culture, remains keenly aware of cultural trends, seeks common ground between historical culture and modern life, and interprets Chinese trends in unique ways. This collaboration with the Dunhuang Museum to create co-branded white tea gift sets is a fusion of tea and art. While paying homage to Chinese history and culture, it allows consumers to appreciate the profound heritage of Chinese tea culture, making it ideal for high-end gifting and displaying as a treasured collection. This Bai DaShi x Dunhuang Museum collaboration features two styles: "Flying Apsaras Silver Needle" and "Koi".
"Flying Apsaras Silver Needle"
The Apsara element, a symbol of Dunhuang art, exudes romanticism and unique aesthetic appeal, representing people's aspirations and hopes for a better future. The "Flying Apsaras Silver Needle · Dunhuang Treasure Tea Gift" cleverly incorporates Dunhuang Apsara elements and combines them with modern aesthetics to form a white tea gift set that is full of oriental charm. With just one box of tea, you can travel through time and space, experience thousands of years of culture, and savor the captivating aroma of tea from the Silk Road. It's really something special!
"Koi"
In traditional Chinese culture, the Koi fish has always been a symbol of good luck and auspiciousness. Bai DaShi, in collaboration with the Dunhuang Museum, launched the "Koi" selection tea gift, designed with the inspiration of "Koi Delivering Fortune" and "Apsara Musicians". The patterns on the gift box are vivid, realizing the fusion of Dunhuang culture and modern aesthetics. Accompanied by classic good tea, "Koi" + "Gift" conveys good fortune and wishes for advancement.
Drawing on the essence of thousands of years of culture, and dreaming back to the grand scene of the Belt and Road, Bai DaShi joins hands with the Dunhuang Museum to create a co-branded high-end white tea gift box. Taking tea as a medium, it showcases the long-standing Dunhuang culture from a new perspective, welcomes the 2023 Mid-Autumn Festival, and conveys good wishes of auspiciousness and good luck. It's a beautiful blend of tradition and taste!
