Wearing fragrant sachets and pouches, creative cultural products have become a hit in Hangzhou during this Dragon Boat Festival holiday. Take this sachet, for example. Despite its small size, it incorporates three intangible cultural heritage elements: the fabric is Zhejiang’s homespun cloth, the embroidery comes from Qinghai embroiderers’ traditional techniques, and the patterns of wooden boats and smiling faces are selected from the folk song collection "Po Ya Song Book" which is circulated in Yunnan.
The first batch of more than 4,000 small sachets was snapped up before the Dragon Boat Festival. Recently, more than 10,000 additional ones have been produced locally. Pretty cool, huh?
Small objects, big culture. Dragon Boat Festival cultural creations are being continuously inherited and innovated in various places. The "Duanyang Peace Vase Zongxiang" gift box recently launched by the Suzhou Museum is inspired by the museum’s collection of cultural relics, "Duanyang Ink Flower Axis." Cultural products in the gift box, such as Duanyang peace vase pendants and Xiaochenguang Zongzi Candy coin purses, have sold more than 20,000 pieces in total. In this ceramic art museum in Xi’an, several cute "Auspicious Beast Ai Tiger" are very popular. These little tigers may look a bit fierce, but in reality, the inspiration comes from the intangible cultural heritage item, Guanzhong Flower Bun.
In Beijing, five-color ropes symbolizing the five colors of east, west, south, north, and center have also become new fashion accessories. Recently, not only have five-color rope-related cultural products been selling like hotcakes online and offline, but many citizens have also been specifically learning rope weaving techniques.
In the old course of the Miluo River in Hunan, various cultural products such as bookmarks, oil-paper umbrellas, and clay figurines have been incorporated with the image of Qu Yuan, becoming a way for people to commemorate Qu Yuan and express their feelings for their country.
