Luoyang's tourism scene has been buzzing online lately. From coaxing winter peonies to bloom for visiting "princesses" to having "golden-armored guards" and "embroidered uniform guards" greet guests at high-speed train and subway stations, and even Hanfu-clad ladies offering diamonds to tourists, Luoyang is pulling out all the stops. They're prepping "princess-only spoons" and "princess-only straws" at soup restaurants for out-of-towners, and even have enthusiastic locals volunteering their convertibles to chauffeur these "princesses" around. Not to mention handing out warm patches and ginger tea on snowy nights. This city's "pamper the guest" approach is seriously grabbing attention and keeping the hype alive!
On the morning of January 23rd, the Luoyang Longmen High-Speed Railway Station gained another eye-catching attraction: twelve young women in diverse and elaborate costumes greeted "princes" and "princesses" arriving in Luoyang, drawing the attention of many travelers. These twelve ladies are not just dressed up randomly; they are styled as the Twelve Beauties from the classic novel "Dream of the Red Chamber" (also known as "The Story of the Stone"), each with a distinct personality and style, perfectly capturing the essence of the characters.
Wine and Tourism Integration: The National Craftsman Project Adds Color to Luoyang Tourism
The "Twelve Beauties" welcoming guests at the train station is part of an "immersive" cultural tourism project heavily promoted by Wan'an Mountain Cultural Tourism Service Base, a division of Wanmingtang. The "Twelve Beauties" are not only accurately recreating the characters from "Dream of the Red Chamber," but also inspired by the "National Craftsman – Inheritance and Innovation • Culture Enters Thousands of Homes" project's Dream of the Red Chamber wine series, which features the twelve female characters representing the seasons.
For years, the "National Craftsman – Inheritance and Innovation • Culture Enters Thousands of Homes" project has been dedicated to preserving Chinese national culture and showcasing outstanding traditional achievements and innovations. Through the hands of master craftsmen from various fields, it continuously launches cultural and creative products with cultural significance and heritage value, allowing culture to display new charms in the modern era and reach thousands of households. Therefore, the collaboration between the "Twelve Beauties" and Luoyang tourism is no coincidence, but another breakthrough for the "National Craftsman" project.
The appearance of the "Twelve Beauties" at Longmen High-Speed Railway Station not only showcases the unique charm of Luoyang tourism but also welcomes guests to participate in the "National Craftsman" Cultural Boutique Exhibition and the Innovative Intangible Cultural Heritage Living Heritage高峰论坛 held on January 24th. The forum invited Zhan Changgan, a Jiangxi Provincial Arts and Crafts Master and inheritor of Jiangxi's intangible cultural heritage "Gucai Art," Wang Haibin, a national intangible cultural heritage Cloisonné technique inheritor, senior Cloisonné technician, and founder of Blue Inlay Art, and other intangible heritage inheritors and industry experts to discuss the development of intangible cultural heritage.
To allow customers to experience the atmosphere of Luoyang cultural tourism more deeply, the forum was held at the Wanmingtang Wan'an Mountain Cultural Tourism Service Base. This is a high-standard cultural tourism service base jointly built by Wanmingtang and Wan'an Mountain Scenic Area, integrating dining, accommodation, leisure, and entertainment. Customers can not only experience traditional entertainment projects such as pitch-pot and archery but also see representative works of ceramic, calligraphy, painting, and Cloisonné artists on-site, as well as cultural and creative products combining ceramics and liquor, experiencing a delightful traditional cultural feast.
Deeply Rooted in Culture, Leading the New Trend of Chinese Chic
This is not the first time Wanmingtang has partnered with cultural tourism. In recent years, Wanmingtang has been making continuous efforts, increasing its investment and innovation in "wine and tourism integration," achieving a series of remarkable results.
In April 2023, Wanmingtang reached a strategic cooperation with the Luoyang Peony Culture Festival. During the event, Wanmingtang's Chinese Chic Transcendent Night grandly opened at the Jiuzhou Pond Royal Garden. A cultural and creative show of "Ancient and Modern Reflections, Dual Excellence in Calligraphy and Painting" integrated the beauty of ancient charm, the treasure of history, and fine wine, attracting well-known representatives from political and business circles to participate, showcasing the charm of excellent traditional culture to the world.
Also during the Luoyang Peony Culture Festival, the Luoyang Yingtianmen Light Show with the theme of "Cultural Wine • Wanmingtang" harmoniously integrated the antique style, profound cultural heritage, magnificent Yingtianmen, and dazzling light show, powerfully releasing the charm of Chinese culture, attracting countless tourists to watch.
In addition, Wanmingtang has been the "Only Designated Baijiu Supplier" for the China Huafu Tourism Week for two consecutive years, deeply integrating Huafu and tourism to create an immersive tourism experience with Huafu elements.
For many years, Wanmingtang has been rooted in wine culture and grounded in traditional culture, consistently practicing the corporate mission of "Culture Enters Thousands of Homes," dedicated to inheriting and promoting Chinese traditional culture, and integrating modern technology into traditional culture, leading the new trend of Chinese chic.
As the Lunar Year of the Wood Dragon arrives, the Wanmingtang Wan'an Mountain Cultural Tourism Service Base, with its foundation in Sinology culture, ceramic culture, intangible cultural heritage, and wine culture, brings the "Twelve Beauties of Dream of the Red Chamber" to life, sparking new conversations about Luoyang tourism, helping Luoyang tourism set off a new wave, and bringing a wonderful cultural tourism feast to tourists visiting Luoyang. In the future, the Wanmingtang Wan'an Mountain Cultural Tourism Service Base will rely on its unique geographical advantages, historical and cultural advantages, and industry resource advantages to launch diversified and "immersive" cultural tourism projects, fully interpreting the beauty of the ancient capital of Luoyang, injecting new momentum into the development of Luoyang tourism, and helping Luoyang tourism become even more popular and outstanding.
